At Axón Capital we do not expect to receive standard business plans with specific formulations. However there are ten points the business plan and company presentation should cover:

Mission: What gives sense to the company.

Strategy: How do you plan to achieve your mission? Actions you need to take and objectives  to achieve in the technology, product and commercial sides, and the impact those actions would have in your internal organisation

Need and Solution: Brief description of the application developed and what is the need satisfied.

Technology: Description of the underlaying technology used to create the applications, products and ultimately cover customer needs. What is different in your technology, what is its degree of protection.

Market size: A quantified view of the potential addressable market associated to your application or solution.

Company and team: Brief description of your company's origin, bios of main founding partners and the management team. Details of the shareholding structure of the company: contributed capital, how much and when.

Alliances: Detail of main strategic partnerships, alliances or joint ventures and what can be expected in terms of their evolution and value adding capabilities.

Revenues: Full detail of the revenue model and detailed expectations on short term revenue potential (first twelve months), various revenue scenarios for the mid term (following twelve months), and a view of potential revenue sources and expectations in the long term.

Use of proceeds: full detail of what will be the money dedicated to: investments, operational costs, human resources etc.

General financing plan: Five years' business plan with special detail in the first twentyfour months. You should be able to include any additional founding source you have in mind which could contribute to financing in the mid term.

Deal: General financing structure and what is the offering. Please be prudent with valuations. We see many business plans a year, and curiously the best ones tend to be prudent. Being prudent is not only a better way to avoid negotiation anchoring, is also a predictor of the entrepreneur's own realism and knowledge of himself.

What is important for us is that the information is selfcontained, covers the issues and does not add unneeded information. At Axon Capital we seek to invest in executive, creative and pragmatic entrepreneurs. If you wish to send us a business plan please use the Contact tab.